Each keyword for your website should be accurate enough to describe your site's content, yet general enough for potential customers to use as a search phrase in the search engines. Keywords should be words or phrases that you people use when searching for a site like yours. If the description is worded correctly it can significantly increase the quantity of traffic driven to your website. Although you may wish to extend its range to a 200 character maximum, which is permissible so long as you do not "stuff" it with keywords and the description is an accurate reflection of the contents of the web page. The recommended length for this tag is 128 characters (including spaces) for cross-engine compliance. The Description gives you the opportunity to provide a brief description of the contents of the web page. These icons are also used by mobile phones when saving a webpage to your favorites or bookmarks. Import a graphic and set it as your Favicon using the drop down feature. Short for 'favorite icon' this is a tiny graphic that appears in the web browser tab when your site is opened. The Language dropdown allows you to set the language tag for the page. This increases the chance of search engines banning your web page and simultaneously decreasing the likelihood of catching the visitor's attention-neither of which are a good thing! Be sure not to abuse this element by "stuffing" it with keywords. Its contents are almost always the title that search engines use to list your website in their results pages (SERPS).įor maximum effect, the title should be no longer than 60 characters (including spaces) and have correct grammar. The element serves the purpose of being your headline or "one line string" for a given page and is perhaps the single most important component when it comes to search engine rankings. The Title is used to show the title of the page in the "title bar" of a web browser. Here you can add the page title, specify metadata, keywords, link-in resources such as JavaScripts, or create a Favicon. The fourth and simplest of all our Control panes to explain is the Page Settings pane as it contains input controls for the head and footer sections.
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